WeChat is owned by Chinese firm Tencent, one of the most valuable companies in the world.

One of the most popular is a ride hailing app similar to Uber.īy keeping these apps inside WeChat, the platform maintains control over the user journey and directs payments through WeChat Pay.Ĥ00 million users per day access WeChat MiniProgrammes.

WeChat users can install these apps to gain access to more features. Mini Programmes are third party apps built into the WeChat interface. Through Enterprise WeChat, users can keep up to date with work conversations, keep track of annual leave days, log expenses and even request time off. Just like Slack, it helps users speed up and organise work communications. In 2016, Tencent launched Enterprise WeChat to help users separate their work and social lives.

WePay includes Quick Pay, in-app web-based payments, QR code payments and native in-app payments. With it, they can pay for pretty much anything anywhere in the country, including: More than 250 million WeChat users have linked their bank accounts to WeChat Pay, the platform’s payment gateway. Users can find and follow content posted to Channels through their friends or influencer accounts. Through Channels, WeChat’s users can create and share short video clips in a similar fashion to close rival TikTok. In early 2020, WeChat launched Channels, a new short video platform within WeChat.

Content from the internet (via Sogou search engine).

WeChat account holders can use Search to find content on the platform, including: It curates content posted by Subscription accounts (like media organisations) that users follow. WeChat Newsĭeveloped in May of 2017, news feed is most similar to Facebook’s NewsFeed. Just like Facebook status updates, friends can react to other’s Moments by giving a thumbs up and leaving comments. Moments users can share images, text, short videos, articles and music. In fact, WeChat users can sync their Moments to Facebook, Twitter and other social media platforms they don’t have direct access to from China.ġ20 million WeChat users use Moments each day and most check it every time they open the app. It’s similar to Facebook’s status updates. Moments is WeChat’s social feed where users can share updates of their lives with their friends. In total, WeChat users send over 45 billion instant messages per day. WeChat messaging users can also share their location with their contacts, send each other coupons and lucky money packages, and share files with people in close proximity via Bluetooth. WeChat users can send instant messages in multiple formats, including: It’s where the app started and where it maintains its strongest hold over the social media market in China.

Instant messaging is WeChat’s core service. Here are just some of the things users can do on WeChat… WeChat instant messaging So much so that it’s become a ‘one-stop’ shop for social and transactional moments in China. Over the last decade, WeChat has sought to simplify daily life for its users. Just one very large captive audience and some super sleek, integrated tech. No third-party click-throughs or complicated user journeys. Users can send messages, hail a ride, pay for their groceries, keep fit, book a Covid-19 test, and even access government services like visa applications, all without leaving the app. If you’ve not used WeChat before, you might think it’s just another online space where people talk to friends and share life snaps.

WeChat for web includes WeChat for PC and WeChat for Mac, but you might also hear it referred to as WeChat online or Web WeChat. Registered users can connect to the platform through their phones using the WeChat app, or through WeChat web. WeChat is also popular in Mongolia and Hong Kong and maintains a foothold in Chinese speaking communities around the world. It filled a major gap in the world’s largest social network market, where many foreign-owned platforms like Facebook, YouTube and WhatsApp are banned. In 2011, WeChat (known as Weixin in China) launched as a WhatsApp-style messaging app. It’s the largest social media platform in the country and one of the top 10 social networks in the world. WeChat is a multi-purpose social media, messaging and payment app developed in China.

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