APPLE KEYNOTE SPEAKERS SERIES

They focus on collecting information about each of the products you view in the stores you visit. Now we get to the juicy part, other services that use cookies are the ad networks and there are a ton of them out there. These services are Google Analytics that tracks your visit so that the store owners know how many visitors they have and what they do on the site but also if there are any serious errors displayed to the visitor that needs to be fixed like dead links for example. In reality, that means that as you move around the web, almost every website that you visit have several cookies saved to your computer recording your visit to the website locally on your computer and pointing out what pages on that website you had a look at and much more. If you like to disable cookies from a website you would have to disable the use of cookies in your web browser settings entirely which would make many websites behave a bit strange and making it so that you would have to log in every time you visit a website that requires a login as the cookies are used to make your login sticky. Note that you don’t have an option to not accept the cookie banner on the sites they are only there for information and not to give you an actual option to not accept that cookies are created by the website on your computer. The real difference since before the EU law is that the sites now need to inform the user about the use of cookies but they are still allowed to act almost in the same way as long as you the user are informed about it. So, for example, cannot read the cookies saved by hm.com and vice versa. It's therefore important for the service to hit you again within that period of time so that they can renew the “lease time” and don’t lose the grip on you.Ī cookie can only be read by the service that “own” the cookie (the domain that created the cookie file). The cookie can be saved for a maximum time of one year in your computer (if you follow the EU Cookie law). What is a cookie?Ī small side track to explain this and to make sure that you can follow this article through and be educated on the subject.Īny website can create a small file called a cookie that is saved on your computer. Now that’s if it was done right which was not the case in almost every situation. Enabling the store to make assumptions about your desires and finetune the communication to fit those desires. The intention with the law was to decrease the widely spread methods of gathering intel about the visitors without the user being aware of it using cookies from different services and combining the data in these multiple sources to create a very detailed view of who the visitor to the site is. Not everybody knew this but it’s an EU law declaring that any website that uses cookies need to inform the visitor of the website about this and what information is recorded and in what way they use cookies. The psychology around this is something that I have described more in the previous article already so I won’t spend more time on that just now.īut as you browse around the web I am sure that you have seen the message saying that “As you use this website you accept that we save a cookie on your computer”. We, consumers, like to think twice before we make a purchase rather than buying everything that is displayed to us online. When you browse around the web you do just that, your browse a lot and the decision to make a purchase is not something that is made without some consideration. In that previous article, I described the alternative ways to attract visitors back to the store but let’s spend a few seconds going through the concept of tracking ads again.

APPLE KEYNOTE SPEAKERS SERIES

This ties well together with what I have been talking about in the previous part of the “Future of E-commerce” article series WHY ALL MARKETERS STARTED TO HATE APPLE YESTERDAY.Īre you aware that the entire marketing industry is upset with Apple´s latest version of the iPhone and iPad Operating System iOS 11?

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